I am an avid Wall Street Journal reader - I worked for a number of years in Coroporate Finance - I now work near NYC and Lessseeee...I have an undergrad Business Degree and an MBA from a top 40 business school...But wait, theres more.......
..........I fancy myself at times more like LW than a yuppie. I thought the article was right-on. He didn't write it for no toothless stinking-smelling AT thruhiker who expects everyone to honor him/her at every establishment. He wrote it to a target audience of those who simply don't leave the comforts of the city. To the crowd who ask continually "You go out there alone???" What happens if....(bear, wolf, snake, moonshiner) ?" These people are actually enthralled with what we do. The thought of saving and re-using a styrofoam cup for a week repulses the majority of this group, but the idea of $99 or $599 gadgets to help them feel rugged and as well as the top end climbing clothes to make them look rugged abounds - And it catapults them (momentarily) into our league
Ever notice why REI EMS & Bean sell their clothes to "stay warm and dry on the trail or around town" 80% of their customers live nowhere near a town, preferring the urbans or suburban sprawl. Being around "town" sounds so much cooler and much more rugged than "wearing it around your local metropolitan statistical area..."
Anyway, 99% of WSJ readers squinted their shaped, tweezed and waxed eybrows reading this article and immediately felt more rugged, committing themselve to stop at EMS near the subway station (or REI near the bus stop) to purchase more rugged goodness.......'
This article left many thinking back to the day that they took their AWD Lexus out into the country where they dropped to 2 bars on their smartphones as they wound their way up some older macadem road thinking about "The Hills Have Eyes" and keeping their elbows at the ready to lock the doors if they come across a character looking like LW, Mags or SkidSteer.
and I felt smug as my worlds collided.......
.....Someday, like many others who joined WB in the early years, I may dry up and dissapear....
Handlebar
GA-ME 06; PCT 08; CDT 10,11,12; ALT 11; MSPA 12; CT 13; Sheltowee 14; AZT 14, 15; LT 15;FT 16;NCT-NY&PA 16; GET 17-18
I am sure there are plenty of bald, shortish and Mediterranean looking people in the greater NYC area. Think a few movies and tv shows made that a large plot point too
funny you should mention "gear as lifestyle". something I noticed a lot of. I truly think that people buy the gear and clothing in large part so that their busy lives allow them to live the outdoor lifestyle on some level. http://www.pmags.com/gear-as-lifestyle
As the Portlandia skit I linked to says :"got to get the gear!"
Last edited by Mags; 12-09-2013 at 22:34.
Paul "Mags" Magnanti
http://pmags.com
Twitter: @pmagsco
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The true harvest of my life is intangible...a little stardust caught,a portion of the rainbow I have clutched -Thoreau
Good analysis, Toolshed. Not surprised to see other WSJ readers check in today. Now, when an AT article shows up in my Economist magazine I'll know that we have gone global. BTW, I do not tweeze, wax or moisturize. My HSM suits and Allen Edmonds shoes gather dust in the closet while my Pendelton wool gear and Vasgue boots do all the work these days.
Let no one be deluded that a knowledge of the path can substitute for putting one foot in front of the other.
—M. C. Richards
I think the outdoor Gear look is funny. Think about how many YELLOW North Face Goretex jackets you would see after Jon Krakauer was photo wear one was published.
What about the 65% of thru-hikers start in Georgia, 10% start in Maine.
Where do the other 25% start? If they don't start, or get to, the ends, they haven't done a thru-hike...
Yes, you can argue till your blue in the face about taking alternate routes through sections or to resupply, but you've still got to go from one end to the other
Kind of like the "Cool Breeze" hike itinerary - http://www.appalachiantrail.org/hiki...where-to-start