I went to a screening of this last night in DC. REI sponsored it and the $5 entry fee was donated to the ATC. Pretty good deal considering that it included free beer, wine & soft drinks, as well as free popcorn. They also raffled off 3 REI Flash 18 packs and an Osprey pack (everyone in attendance got a free raffle ticket). One of the filmmakers and a few of the folks who carried Paul's Boots (including the The Real Hiking Viking) were on hand for a Q&A afterwards. The theater was packed and the movie was very touching. I was heartened to see a few folks who brought their children in the audience.